Learn Vantage Marketing Lead

Responsibilities

Working as part of Accenture's Technology Marketing +munications team, this position will be responsible for leading marketing for Accenture LearnVantage a key business priority and growth engine at Accenture. Accenture LearnVantage is our technology learning business and platform. It provides our clients withprehensive technology learning and training services that will help them reskill and upskill their people in technology, data and AI to reinvent their organizations and achieve greater business value. This includes delivering highly personalized learning experiences for a wide range of technical and business users, from specialized AI and data science, cloud and cyber security training for IT professionals to gen AI training for board and C-suite members and business leaders. We are looking for a seasoned marketing andmunications professional who can effectively influence and collaborate across Accenture and help define, shape andmunicate our business-aligned narrative with strong, differentiated messaging and programmatic execution to build talent, drive sales and support our growth goals. In this role, you must be able to quickly understand, analyze andmunicate technology innovations and trends and enjoy working in a fast-paced, ever-changing environment.

While there is never a typical day at Accenture, and that's the beauty of it, here are a few highlights about the role :

Marketing Strategy & Planning

• Develop and implementprehensive marketing strategies aligned withpany objectives. Develop positioning and messaging for the overall service and embedded solutions and incorporate LearnVantage into other Accenture offerings and programs.
• Work closely with senior business leaders and marketing stakeholders to build a cohesive marketing strategy and programs across thought leadership content, analyst relations, media, digital channels, events and other relevant channels.
• Collaborate with cross-functional teams to align marketing efforts with overall business goals. Thought Leadership Develop content strategy to uniquely position Accenture Education Services as a leader in the market - Drive creation of high quality and engaging content for various channels including Thought Leadership papers, PoVs, videos, podcasts, blog posts, articles, social media posts and other marketing and sales content formats.
• Collaborate with Research, Digital and Campaign Management teams to create best in class content and digital marketing plans for driving visibility and demand.
• Ensure all content aligns with brand guidelines and messaging.
• Work with agencies and external contractors for key aspects of content development Digital Marketing / Campaign Management Work closely with campaign management team to plan, execute, and evaluate multi-channel marketing campaigns to drive brand awareness and demand generation.
• Utilize data-driven insights to refine and optimize marketing strategies. Work closely with digital and CRM team to support digital marketing initiatives, including SEO, SEM, social media, and CRM campaigns.
• Develop and implement demand generation strategies and campaigns
• Use data and analytics to measure and improve the performance of demand generation efforts
• Develop and maintain relationships with partners, influencers, and other stakeholders
• Monitor industry trends and stay up-to-date on new technologies and techniques Acquisitions Collaborate closely with business leaders and the M+C organization to support strategic acquisitions, including coordination of internal / externalmunications and announcements, development and execution of brand transition strategy, and other PMI activities.
• Lead brand integration efforts, including brand sunsetting of acquiredpanies and assets.

Team Leadership

Experience

Strong organizational, program and time management and content development skills, with a demonstrated ability to meet milestones, tight deadlines andmunicate status on concurrent projects.

Job Qualifications Marketing Strategy & Planning

About Accenture

We work with one shared purpose : to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders,munities, and each believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best Accenture, we see well-being holistically, supporting our people's physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We're proud to be consistently recognized as one of the World's Best Workplaces™.Join Accenture to work at the heart of change.

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Equal Employment Opportunity Statement

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture ismitted to providing veteran employment opportunities to our service men and women. Job ID R00268980