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Consumer &Trade Marketing Specialist
LenovoWarsaw, Poland21 days ago
Job descriptionMaster Degree in marketing or business, minimum 3 years related marketing experience. Strong Business orientation. Ability to take initiative, work in a team, take responsibility Experience in technology industry will be an advantage, but not a must. Experience with consumer-oriented marketing is a must Digital marketing skills & experience are a significant advantage Presentation, communication, and analytical skills (experience with interpreting data) Fluency in Business English is a requirement Travel requirements as needed Life Insurance Private Medical Insurance Pension Plan Multisport Card Employee Assistance Program, for health, legal & financial consultancy Internal E-learning Development Platform Available for Employees
Description and Requirements
Lenovo Poland Marketing Team is looking for a Consumer&Trade Marketing Senior Specialist for the PC Business.
Responsibilities :
- Cooperation, planning, negotiating and execution of marketing plans with consumer business partners
- Analyzing the effectiveness of marketing activities with retailers to ensure adequate ROI
- Budget planning
- Plan and execute in collaboration with Product and Sales teams. Determine the primary metrics for measuring analysis, program, and tactic success
- Cooperation, partner management with alliance partners (Intel, AMD, Microsoft, NVIDIA)
- Manage the agency networks - prepare briefing, plans, manage costs, execution, and measurements
- Preparation of instore strategy for consumer products
- Develop and drive POS strategy, lead in-store execution compliance, tracking and analyzing effectiveness
- Responsibility for development, execution and operation of all sales programs aimed to increase presence and sales in retail stores
- Preparation, implementation, monitoring, analyzing, and drawing conclusions from brand & sales oriented nationwide ATL, BTL and online campaigns in order to increase sell out
- Organizing sales promotions, sales incentives, events and trainings for business partners
- Tracking local trade marketing budgets and monitor offline and online business partner’s activities
Job Requirements :
What we will offer to you :
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Marketing Specialist • Warsaw, Poland