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SEO Manager B2B SaaS US Market

SEO Manager B2B SaaS US Market

TextKraków, Kraków, Polska
1 day ago
Job description

Text is an AI-first customer service platform. We’re hiring a pipeline-driven SEO Manager to own organic growth for the US market across both classic SEO and the new frontier — GEO / AEO for AI Overviews and answer engines.

Apply if you’re hungry to win, self-directed, and wired to scale. You’ll bootstrap fast by leveraging the reach of our existing properties — text.com , livechat.com , chatbot.com , helpdesk.com (and 50+ more) — to capture demand, create new demand, and turn visibility into traffic, traffic into leads, and leads into revenue.

What you’ll do

Own the US-focused organic strategy across SEO and GEO / AEO : win in Google / Bing SERPs, AI Overviews, and answer engines (e.g., ChatGPT / Perplexity / Copilot) with measurable pipeline goals.

Map demand by intent and persona and build topic clusters, entity maps, and a quarterly roadmap tied to buying stages.

Help us build answer-first pages LLMs and humans cite.

Programmatic SEO at quality without thin or duplicative content.

Secure and sustain AI Overview presence : identify opportunities, adapt page structures, and monitor citations / coverage.

Implement robust structured data (JSON-LD) and maintain content-schema parity.

Guard technical health : crawlability, indexation, internal linking, canonicals, JS rendering, Core Web Vitals, sitemaps, robots, redirects, pagination, index bloat.

Strengthen entity / brand signals for knowledge graphs : consistent naming, sameAs profiles, author pages, digital PR mentions.

Help us run ethical authority building and digital PR : thought-leadership placements, data studies, partner co-marketing, unlinked-mention reclamation.

Help us own review / directory ecosystems (G2, Capterra, Gartner Peer Insights) : category fit, profile completeness, and high-quality reviews.

Partner with PMM, Growth, and ABM on SERP coverage (ads + organic + AIO), landing pages, and programs that lower CAC.

Report what matters : dashboards that connect organic to MQL / SQL / pipeline / ARR; share-of-voice and AIO presence tracking.

Scale impact via our product network (text.com, livechat.com, chatbot.com, helpdesk.com, and more) : cross-site internal links, hub-and-spoke structures, and consistent schema / information architecture.

GitHub commits / edits / improvements

Overseeing 50+ domains of various strength (several of them DR=90+)

Suggest / collaborate / run R&D projects in SEO and GEO / AEO

What good looks like (first 90 days)

Ship a US-focused organic strategy and scorecard tied to pipeline targets, including GEO / AEO objectives.

Complete tech and content audits ; fix critical blockers (CWV, rendering, index bloat) and stand up high-leverage internal linking.

Launch GEO / AEO monitoring , secure first AI Overview citations / mentions , and document winning patterns.

Roll out structured data coverage across priority templates with validation and change-management.

Publish programmatic template(s) and 5–10 high-intent pages that convert.

Stand up dashboards (GA4, GSC, rank / SOV, AIO presence) and a weekly experiment cadence.

Required experience

No less than 4–8 years of hands-on SEO for B2B SaaS targeting the US market , accountable for pipeline — not just traffic.

Proven wins in non-brand growth , programmatic SEO , and converting high-intent pages (pricing, demo, comparisons).

Demonstrated GEO / AEO experience : understanding AI Overviews / answer engines and how to earn / retain citations.

Strong technical SEO (rendering, CWV, canonicals, log-files), structured data , and internal linking architecture .

Comfortable with analytics (GA4, GSC, Looker Studio), experimentation, and tying work to MQL / SQL / opportunity / ARR .

AI-assisted workflows : prompt craft, quality control, originality checks, and fact-checking standards.

Ability to self-direct and own outcomes in partnership with other teams.

Skills and traits we value

Results-obsessed and owner mindset — you set goals, ship fast, and learn even faster.

Pioneer’s curiosity about market and SERP shifts; you stay on top and try new patterns before they’re mainstream.

Scale thinking : systems, templates, and automation over one-offs.

Editorial rigor : clarity, accuracy, sourcing, and brand voice.

Structured problem-solving and crisp communication with technical and non-technical stakeholders.

Tools you’ll likely use here

(You don’t need every logo — show depth where you have it.)

SEO / Research : Ahrefs, GSC, Keyword Insights / AlsoAsked, Clearscope / Surfer, Screaming Frog / JetOctopus / Oncrawl.

GEO / AEO & SERP intel : visibility monitors, custom scrapes, Perplexity / Bing / Google labs tracking.

Analytics / Reporting : GA4, Looker Studio / Tableau; UTM hygiene; SQL / BigQuery a plus.

Perf / Tech : PageSpeed Insights, WebPageTest, log-file tools; GTM; schema testers / validators.

CMS / Dev : Statamic / WordPress; HTML / Markdown / Git flows.

Nice to have

Experience with ABM alignment and lifecycle programs.

Integrations / API / docs SEO , marketplaces, and developer content.

Digital PR network and data-journalism chops.

Internationalization strategy and hreflang.

Comfort reading JS and debugging SPA rendering.

Success metrics (owned / influenced)

US pipeline from organic (MQLs, SQLs, opps, ARR).

Share of voice on ICP topics and categories (brand + non-brand).

AI Overview / answer-engine presence and citations that drive qualified traffic.

Conversion rates for demo / trial / pricing and comparison pages.

Coverage & depth across integrations / use cases / alternatives; content freshness and decay control.

Technical health : Core Web Vitals, index hygiene, internal linking, structured data coverage.

Authority growth : high-fit referring domains, review velocity / quality (G2 / Capterra), and entity / knowledge-graph strength.

How we work

We’re a hybrid team – remote when it makes sense, onsite when it matters most.

Once per quarter, your whole team spends 5 working days together at our Wrocław office – a time for focused execution, unblocking work, and driving key outcomes.

Our office is open year-round – drop by anytime.

Benefits

We don’t want you to worry about all the basic benefits - like a Multisport card, private health care, or a home office equipment budget.

What we really want you to feel and what we believe in is that the real benefits come from the culture we’ve built.

With a hybrid work model, unlimited paid days off and sick days policy, an environment focused on outcomes instead of worked hours, and people dedicated to their work, you’ll find a workplace where you can thrive.

And here’s the icing on the cake : you’ll have the opportunity to work with the makers behind all Text products : LiveChat, ChatBot, HelpDesk, KnowledgeBase, OpenWidget.

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Seo Manager • Kraków, Kraków, Polska

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